Tap Is Terrific Process
When we approached Seb Lester about designing a bottle, we told him the design should feel vintage - like this old pepsi logo: 
He came back to us with these lovely sketches. All of them we’re pretty swell but the top right one was the best fit. 
Next we played around with stylizing the type. We considered adding moisture droplets on the letters like you see below, but eventually decided that a simple one color treatment was best. 
A few more small tweaks… 
And the final version! 
