Charity Water Is Brilliant In How They Structured Themselves
I just watched this video about how Charity Water was founded. Scott Harrison recognized a common problem that most charities face. People HATE donating if they think their money will be spent on operational costs of the charity. They want their dollar to go directly to the cause. Because of this, Harrison structured the charity into two parts. 100% of the consumer facing fundraising efforts go directly to toward helping people. If you buy merch from the site, all of the money goes toward building wells. Of course they still need to pay the rent each month. But that money comes from private donors and sponsorship deals. Those are entities who have a longer attention span than the average donor so they can be taken aside and told exactly how their money will be spent within the walls of the organization.
Screen shot from the video It’s simple but so smart. UNICEF, I hope you’re taking notes.
